The results revealed that the students who took part in the WIL program experienced increased motivation, enjoyment,Īnd interest in the subject. Learned the content only through traditional lectures from the college instructor). During a semester, perceived personal, academic, and professional outcomes were assessed in two groups of students of the same module, one of which participated in the WIL program (i.e., they received lectures by professional marketing experts who were invited to the classroom and explained, through real examples, the content of the subject being taught), and the other served as a control (i.e., they We evaluated the effects of the WIL methodology on university students in a marketing degree course through self-administered questionnaires.
This research aims to reduce this gap between the university and business by applying the active teaching methodology of work-integrated learning (WIL), which consists of providing students with knowledge and experiences directly from pro�fessionals that are invited to the classroom. The teaching methodology in university marketing subjects has traditionally been based on “lecture classes”, which have proved to be insufficient for providing students with professional skills that can be directly applied in the workplace.
